Insights | Murtaza Insights

Insights

Practical analysis of business performance, management decisions, systems, processes and technology.

Business Performance Reviews

Simbisa Kenya restaurant cartoon asking whether customers can spend less while the business makes more money, with a KES receipt and falling average-spend arrow.

Last updated: 13 October 2026

Can Cutting Prices Improve Your Business Performance?

Explore how lower prices can improve business performance when a second change helps you reach and serve more customers economically, using Simbisa as an example.

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Business Analysis & Strategy

Independent analysis of business developments, investment prospects, market trends and emerging opportunities — examining their commercial implications, risks and strategic choices.

Murtaza Insights card: Your sales target shouldn’t spend your cash. Keep ambition, likely performance, spending authority and the financing plan distinct.

Published: 7 November 2026

Should Your Budget Be Based on Your Ambitious Sales Target?

How boards can preserve ambitious growth targets without compromising financial discipline, accountability or liquidity.

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Quickmart IPO KSh7.50 per share – Is it worth buying?

Last updated: 13 October 2026

Quickmart IPO: Valuation, Returns and Investment Risks

Quickmart is growing, profitable and attracting major investors. But at KSh7.50, does the potential return justify the risks? A closer look at the valuation, dividends, growth plans and IPO structure.

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AI-assisted illustration of Kylian Mbappé seated between a Nike sign with a red cross and an On sign with a green tick. The headline reads “MBAPPÉ LEAVES NIKE FOR ON” and the bottom caption asks “WHAT IS THE REASON?”

Last updated: 2 November 2026

Why Kylian Mbappé Left Nike for On: The Shift to Equity

Mbappé’s move from Nike to On combines cash, equity and product influence. Explore the wider business lessons about turning a celebrity endorsement into ownership.

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Information Systems & Process Improvement

Traditional wine merchant saying he knows his customers beside a futuristic robot describing the same idea as predictive analytics, illustrating old business practices and modern AI.

Last updated: 13 October 2026

Don’t Invent It. Technify It.

Many new technology ideas begin with old business practices. Explore how AI and software can remove their limitations and create practical opportunities for your business.

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Satirical AI-generated illustration of an anonymous suited person holding a fictional executive order cancelling AI and adopting SI. The caption asks how it can help your business; the image includes the MI monogram and the disclaimer ‘Satire. AI-generated image. Not a real order.’

Last updated: 2 November 2026

From Paper to ERP—and Everything in Between: Where Can AI Help?

From handwritten records to full ERP, examine where AI can reduce manual work, improve controls and help management get more useful answers from existing information.

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